Balkan eCommerce Summit 2025

29–30 Apr 2025 | Sofia, Bulgaria

Raluca Bujoreanu

Co-Founder and CEO

SHFTD

Berlin, Germany

8 profile visits

Helping CEE tech startups scale and raise investments in Western markets. Founder of SHFTD — turning innovation into impact with product & growth.

My organisation

SHFTD

SHFTD

Berlin, Germany

About me

Product & Innovation Leader with 17+ years' experience building digital experiences and driving e-commerce growth across Europe. Ex-Zalando. Product & Growth Strategic Advisor. Founder of SHFTD, a digital agency helping companies turn innovation into outcomes through product, growth, and new digital strategies.

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