Victoria Tsareva

Blending creativity, strategy, data—and heart—to drive business growth.

With 12 years in marketing, I’ve helped brands across tech, fashion, pharma, FMCG, and SaaS thrive in fast-paced environments. I have this thing with challenging both myself and the businesses I work with by taking on “oh this won’t work” initiatives and pioneering never-done-before projects.

As Head of Growth at tbi bank, I’m on a mission to expand the merchant ecosystem, build seamless digital experiences, and create real impact for both business partners and end customers—turning bold ideas into tangible growth.