Balkan eCommerce Summit 2025

29–30 Apr 2025 | Sofia, Bulgaria

Kika Yordanovska

Founder

Kira Creative

Bansko, Bulgaria

43 profile visits

Scented Lumos brand, e-commerce founder: Creating personalized, handcrafted soy candles, including print-on-demand & white-label services for B2B.

My organisation

About me

My path to founding Scented Lumos has been a wonderfully unexpected journey.

Initially, I pursued studies to become a veterinarian, but the dynamic world of online business captured my attention about ten years ago. I spent that time diving deep into social media, content creation, and really specializing in SEO and eCommerce. This led me to my current role as a Project Manager for the fantastic I Love Veterinary, which I continue to be passionate about.

My passion for crafting led me to create personalized candles. When I started selling them to our veterinary audience and saw the enthusiastic response, it sparked a clear realization: the potential for this was much broader. This insight was the direct inspiration for Scented Lumos.

My decade of experience in the online space, from navigating Shopify to in-depth product and design research, combined with my partner's marketing expertise, has been instrumental in bringing Scented Lumos to life.

What truly drives me is the exciting potential for individual personalization and the significant growth opportunities we see for the brand.

Looking forward to meeting like-minded people and potential partners/ collaborators.

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