Balkan eCommerce Summit 2025

29–30 Apr 2025 | Sofia, Bulgaria

PartnershipUpdated on 28 April 2025

Glovo Retail Media - Advertising Solutions

Nevena Tsoneva

Retail Media Lead at Glovoapp Bulgaria

Sofia, Bulgaria

About

Glovo is the No. 1 food delivery platform and the fastest growing marketplace in Bulgaria.

Glovo is not only an ecommerce platform, but also a powerful Media Platform.

✔️ We capture high-intent users, engaging them precisely at the moment of purchase.

✔️ We cover full funnel strategies with assets that capture both awareness and performance.

✔️We provide 360 media opportunities that guarantee successful investment.

How?

  • Trough First-Party Data - Shopping behavior, purchase history, general preferences which can be used for improved conversion.

  • Proximity to Purchase Decisions - Users have already decided to buy, it’s only about steering them to your product

  • Closed-Loop Attribution - Impressions and sales happen on the same platform, giving precise measurement and ROAS

Retail media is advertising within retailer sites and apps - usually by brands that directly sell products with retailers, though this is not always the case. Retail media advertising can also come from non-endemic brands in verticals such as financial services or travel - ones that are interested in retailer audiences but don’t necessarily sell products on those retailers’ sites and apps.

Attached files

Organisation

Glovoapp Bulgaria

Sofia, Bulgaria

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