b2match

b2match connects people

11–14 May 2026

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Sunday, 26 January 2025 | 13:15 - 14:00

Designing for Emotional Engagement

Format:In-personLocation:Stage 2Track:Measuring UX
  • UX Design
  • Empathy-Driven Design

Beyond usability, emotional engagement plays a significant role in user satisfaction. This topic explores how to create emotionally resonant designs, incorporating elements like storytelling, visual aesthetics, and micro-interactions to forge deeper connections between users and products.