About
HALA - The Infrastructure Layer for Digital Product Identity
Industries overproduce because they can't see what happens to a product after it's sold. Secondary markets are opaque. Lifecycle data doesn't exist. And a wave of EU regulation: ESPR, GPSR, the Product Liability Directive, is turning that blind spot into a compliance crisis.
HALA is the infrastructure fix.
We enable brands to generate, manage, and monetize Digital Product Passports (DPPs) at scale: a persistent digital identity for every physical product, tracking ownership, materials, and lifecycle from factory to resale, fully ESPR-compliant ahead of the 2027 mandate.
What makes HALA different is the royalty engine. Every time a product changes hands, the brand automatically earns 90% of a pre-set resale fee , forever. Secondary markets stop being a loss and become a governed revenue stream. The data generated by every transfer builds a proprietary intelligence layer: real demand signals, resale velocity, product longevity, inputs that power AI, driven production planning and make overproduction measurable for the first time.
Brands onboard via manual creation, API integration (ERP/PLM/CRM), or bulk CSV upload. DPPs attach via QR, RFID, or NFC. Consumers manage ownership through HALA's digital wallet.
Traction: Winner of StartCup Lazio 2024 and Blockchain Beach 2024. Top 10 globally at Startupbootcamp AI & Web3 (16,000+ applicants). Semifinalists at >>Venture>> Switzerland. First client live. Pipeline includes Valentino, Avery Dennison, Euroconsumers, AirLite, and Lega Serie A. 10 active business discussions, 3 confirmed in pipeline.
DIGITAL SOLUTION
Personalized marketing content and product page content and optimizationCustomer journey personalizationDigital Product Passport (DPP) solutionsSmart textiles & IoT integration
VALUE CHAIN & RELATED ACTIVITIES
Digital solutions | AI technologies providerCircular and Sustiainable service providerProduct Development & Sampling OptimizationLogistics & Distribution OptimizationAfter‑Sales Services & Repair Programs