Updated on 9 September 2026
Premium Rice
Senior Advisor, Strategic Partnerships at MOVA PLUS SAS
Ivry sur Seine, France
About
MOVA Rice: The Pinnacle of Premium Asian Fragrant Rice
MOVA Rice specializes in supplying premium Vietnamese ST25, a top-tier fragrant rice variety cultivated in the rich soils of Vietnam's Central Highlands and the Mekong Delta. Designed for discerning markets, our ST25 rice undergoes rigorous quality control—resulting in well-milled, double-polished, and sorted grains that guarantee visual perfection and exceptional taste.
Sensory & Culinary Profile
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Appearance: Long, elegant grains averaging 7.1mm to 7.2mm in length with a thin husk and reddish bran.
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Aroma: A signature, highly delicate fragrance carrying distinct hints of pandan leaves and young rice.
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Texture: Cooks into a soft, fluffy, and non-sticky mound. Upon eating, it offers a slightly sticky, chewy, and tender mouthfeel that uniquely maintains its softness even when cooled.
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Flavor: Features a natural, subtle sweetness that noticeably increases as it is chewed.
Product Lines & Packaging Options We offer versatile packaging tailored for retail and wholesale distribution:
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AN Premium ST25: 5 kg, 10 kg, 20 kg
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VJ Pearl: 5 kg, 10 kg, 20 kg
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AN sticky Rice: 5 kg, 10 kg, 20 kg
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Japonica Rice: 5 kg, 20 kg
Cultivation & Supply Chain Advantage Unlike Thai Hom Mali or Indian Basmati which yield only one crop per year, MOVA's premium rice benefits from Vietnam's optimal agricultural climate, allowing for three harvests annually (May-Jun in the Central Highlands; Feb-Mar & Oct-Dec in the Mekong Delta). This ensures a steady, uninterrupted supply of fresh crop.
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Annual Production Capacity: 20,000 – 25,500 tons.
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Cultivation Areas: Daklak, Dak Nong, Soc Trang, An Giang, Kien Giang, Bac Lieu, and Ca Mau.
Technical Specifications (Max Limits)
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Broken: 5.0%
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Moisture: 14.5%
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Chalky Kernels: 3.0%
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Foreign Matter / Damaged / Yellow / Red Streaked: 0.1% to 0.5%
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Milling Degree: Well-milled, double polished, and sorted (New Crop).
Nutritional Value (Per 100g)
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Energy: 348 Kcal (1457 kJ)
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Carbohydrates: 78.9g
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Protein: 6.27g
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Fat: 0.79g (Saturates: 0.24g)
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Sugars: 0g
Attached files
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