Thursday, 3 April 2025 | 11:30 - 12:10

PANEL DISCUSSION: Comparing Alternative Approaches to Portfolio Prioritization, Benefits, and Trade-Offs

Location:VIA BaselTrack:29th European Biopharma Project Program and Portfolio Management

This panel discussion brings together a group of experts to explore and compare different approaches to portfolio prioritization. Panellists will delve into strategies for balancing short-term objectives with long-term goals, discuss how alternative approaches can build resilience, and share insights on managing uncertainties while fostering innovation. The discussion will highlight the trade-offs inherent in each approach and provide practical recommendations for optimizing portfolio decisions in the pharmaceutical sector. Key discussion points:

• Exploring alternative portfolio prioritization strategies.

• Balancing short-term wins with long-term strategic goals.

• Building resilience and managing risks in portfolio management.

• Optimizing decision-making in the face of uncertainty.

• Fostering innovation to create adaptable and robust pipelines.

This session will provide pharmaceutical managers with actionable insights and practical strategies for improving portfolio prioritization, enhancing decision-making, and driving innovation.

3 speakers

  • Martina Hubensack

    Head of Portfolio Management

    Merck Group

  • Martina Wolf

    Healthcare Executive, Global Product Leader Molecular Imaging Oncology

    Merck Group

  • Huseyin Ocak

    Global Alliance Management Lead, Consumer Healthcare

    Sanofi

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Session location VIA Basel