KEYNOTE: Portfolio Prioritization in the Real World

In this keynote session, we will explore the practical challenges and strategies for portfolio prioritization within the pharmaceutical industry. While several theoretical approaches to prioritization exist—relying on value metrics, costs, and risks—real-world applications require a more nuanced approach. Stakeholders often have differing priorities, and multiple constraints must be addressed simultaneously. The session will present a practical approach combining real time data with periodical reviews designed to navigate these complexities, providing transparency and enabling proactive portfolio steering to achieve strategic alignment and business objectives. Key topics covered:

• Adapting theoretical approaches to real-world constraints.

• Managing conflicting stakeholder priorities.

• Developing transparent frameworks for portfolio trade-off decisions.

• Optimizing prioritization to ensure long-term portfolio success.

This keynote is essential for pharmaceutical leaders seeking to enhance their portfolio steering strategies and navigate the complexities of real-world prioritization.