Outi Ellilä
CMO, co-founder
sauna/ing
Pau, France
20 profile visits
Co-Founder of sauna/ing, a premium sauna beauty and wellness brand. We create sauna cosmetics and ritual products for consumers and spas. Meet us at our stand or join our Sauna Beauty Rituals at the Tulikivi sauna!
My organisation
From forest-born scents to beautifully designed accessories, the sauna/ing range celebrates all three stages of the sauna ritual — before, during, and after — in a holistic and luxurious way. While the exact product line remains under wraps, the focus is clear: Everyday luxury. Innovative ingredients from the Finnish forest. Pure essential oils. Premium craftsmanship. The first products are launched and available in stock in October 2025. We are looking for global distributors and partners.
About me
Skills
- Marketing
- E-Commerce
- Internationalisation
- branding
- Digital Commerce
- Sales
Additional questions
What kind of partners are you looking for?
sauna/ing is currently in an active investment round to scale production, build global partnerships, and finalize international distribution. Interested in investing, distributing, or collaborating? We welcome inquiries from international distributors, hospitality partners, wellness retailers, and investors.