World Sauna Forum 2025 Matchmaking

4 – 5 Jun 2025 | Jyväskylä, Finland

Outi Ellilä

CMO, co-founder

sauna/ing

Pau, France

20 profile visits

Co-Founder of sauna/ing, a premium sauna beauty and wellness brand. We create sauna cosmetics and ritual products for consumers and spas. Meet us at our stand or join our Sauna Beauty Rituals at the Tulikivi sauna!

My organisation

sauna/ing

sauna/ing

Company

Masku, Finland

From forest-born scents to beautifully designed accessories, the sauna/ing range celebrates all three stages of the sauna ritual — before, during, and after — in a holistic and luxurious way. While the exact product line remains under wraps, the focus is clear: Everyday luxury. Innovative ingredients from the Finnish forest. Pure essential oils. Premium craftsmanship. The first products are launched and available in stock in October 2025. We are looking for global distributors and partners.
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About me

Social media

Skills

  • Marketing
  • E-Commerce
  • Internationalisation
  • branding
  • Digital Commerce
  • Sales

Additional questions

What kind of partners are you looking for?

sauna/ing is currently in an active investment round to scale production, build global partnerships, and finalize international distribution. Interested in investing, distributing, or collaborating? We welcome inquiries from international distributors, hospitality partners, wellness retailers, and investors.