World Sauna Forum 2025 Matchmaking

4 – 5 Jun 2025 | Jyväskylä, Finland

Piritta Fors

CEO, co-founder

sauna/ing

TURKU, Finland

19 profile visits

Natural cosmetics start-up lady with a new sauna product-line for you.

My organisation

sauna/ing

sauna/ing

Company

Masku, Finland

From forest-born scents to beautifully designed accessories, the sauna/ing range celebrates all three stages of the sauna ritual — before, during, and after — in a holistic and luxurious way. While the exact product line remains under wraps, the focus is clear: Everyday luxury. Innovative ingredients from the Finnish forest. Pure essential oils. Premium craftsmanship. The first products are launched and available in stock in October 2025. We are looking for global distributors and partners.
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About me

Hello, I am an innovative start-up lady from Turku. I co-founded an award-winning natural cosmetics company Luonkos that I exited 1 year ago. Now I am thrilled launching a new internationally oriented start-up with nature based sauna-products. Please come to find out more about sauna/ing.

I have lived in various European countries and now I am happily back to my home town in Finland. By education I am futures researcher, business coach and photographer.

Email me: piritta@finnishsaunashop.fi

Social media

Additional questions

What kind of partners are you looking for?

B2B contacts/ distributors, investors, press