World Sauna Forum 2025 Matchmaking

4–5 Jun 2025 | Jyväskylä, Finland

Jason Wong

Marketing Consultant/Sedar Sauna Co-Owner

Sedar Sauna

Toronto, Canada

18 profile visits

Hi! I own a marketing consultancy by day and Sedar Sauna "by night". We are a community-driven mobile sauna on Toronto’s lakefront.

My organisation

Sedar Sauna

Sedar Sauna

Company

Toronto, Canada

Our inspiration comes from the Finnish approach to sauna, where it’s about more than heat—it’s about equality and community. Saunas serve as a great equalizer, bringing people together, free of status. Saunas are places to connect, relax, and simply be present. Our vision is simple: to transform Toronto’s underused winter waterfront into a vibrant, accessible experience where people can make sauna a regular part of their habits and rituals. This is a space where you can come as you are—to prioritize your health, strengthen your connections, and fully embrace nature.
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About me

I am one of the co-owners of Sedar Sauna, a community-driven sauna along Toronto (Canada's) lakefront front where we are working to turn into a more vibrant, accessible gathering place for wellness and connection. We operate Oct - May, and at select times as we continue to work with the City of Toronto to secure permitting. Outside the sauna, I own a marketing consultancy, working with companies of all sizes, building teams and capabilities so owners/leaders can stay focused on the things they're best at.

Social media

Skills

  • Marketing
  • branding
  • Start up Consulting
  • Strategy

Interests

  • Public Service
  • health/wellness
  • Accessibility
  • social culture

Additional questions

What kind of partners are you looking for?

other sauna companies that operate/work on non-private space for licensing/permitting OR other companies that operate a single unit.