World Sauna Forum 2025 Matchmaking

4–5 Jun 2025 | Jyväskylä, Finland

Minea Lindqvist Herwitz

Communications Director

Finlandia Foundation National

San Francisco, United States

30 profile visits

I turn up the heat on mission-driven work with bold storytelling and sharp strategy—amplifying culture, community, and cause.

My organisation

As the premier Finnish-American cultural organization, Finlandia Foundation National champions a vibrant Finnish-American heritage and legacy that builds bridges between modern Finland and the United States, enabling people of all backgrounds to share in the traditions, values, and spirit of Finland and Finnish America.
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About me

By blending strategy, storytelling, and partnerships, I help organizations thrive while driving impactful change. As Communications Director for Finlandia Foundation National and a Board Member at the North American Sauna Society, I champion Finnish culture and foster global connections. With extensive experience in communications and a deep understanding of Finnish sauna culture, I love to amplify brand visibility, engage communities, and expand business opportunities. Proudly a citizen of both Finland and the US. Puhun myös suomea.

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Additional questions

What kind of partners are you looking for?

I’m looking for partners who share a passion for promoting the cultural and health benefits of sauna, as well as those who are interested in innovative ways to amplify sauna’s global presence. Whether through strategic communications, content creation, or collaborative events, I seek partnerships that will help elevate sauna experiences, expand awareness, and build lasting relationships across cultures and industries.