World of Health Care 2025

24 Sept 2025 | Rotterdam, Netherlands

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Sandra Rozo

CEO

R&A Smart Health

BOGOTA, Colombia

Healthcare executive | Expert in health system transformation, digital innovation & strategic partnerships | LATAM focus | C-Level leadership

My organisation

R&A Smart Health is a Colombian consulting firm specializing in healthcare transformation across Latin America. Founded in 2013 and headquartered in Bogotá, the company focuses on improving healthcare quality, management, care models, strategic direction, and the use of information and communication technologies (ICT) .linkedin.com With a team of 11–50 professionals, R&A Smart Health offers services in strategic consulting, training, project design, and development, emphasizing digital health, telehealth, and personalized strategies . The firm is led by CEO Sandra Rozo Bolaños, who also manages R&A Smart Health, LLC, a Florida-based entity established in 2022 .au.linkedin.com+1linkedin.com+1bizprofile.net R&A Smart Health actively engages in initiatives to enhance healthcare delivery, including organizing webinars and collaborative workshops on topics like rare diseases, oncology, and mental health .
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About me

I am a senior healthcare executive with over 20 years of experience leading high-impact initiatives that transform health systems and generate sustainable value for patients, communities, and organizations. My career has spanned public and private sectors, consulting, multilateral projects, and industry partnerships—allowing me to develop a holistic understanding of the healthcare ecosystem in Colombia and across Latin America.

I specialize in strategic consulting, health policy design, territorial health management, digital health innovation, and public-private partnerships. I have advised governments, payers, providers, pharmaceutical companies, and NGOs in building forward-looking models that improve outcomes, optimize resource allocation, and strengthen institutional capacity.

I am passionate about bridging the gap between technology and human-centered care. In recent years, I have led initiatives in artificial intelligence adoption, patient navigation programs, and integrated care models for chronic and rare diseases. I have also designed and facilitated executive forums and leadership spaces that drive collective action for healthcare system transformation.

I bring to leadership roles a strong strategic vision, systems thinking, and ability to foster high-level collaboration. I excel at navigating complex environments, building alliances across sectors, and driving projects with measurable impact. I am eager to contribute to organizations that are shaping the future of healthcare—through innovation, sustainability, and partnerships that make a difference.

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