World of Health Care 2025

24 Sept 2025 | Rotterdam, Netherlands

Rayet Harb

Executive Vicepresident of Operations (COO) - Auna Latam (Colombia, Perú, México)

Auna Latam

Bogotá, Colombia

16 profile visits

Senior Healthcare Executive. 20+ years leading companies on both segments: insurance and delivery services, driving operational excellence & sustainable growth.

My organisation

Auna Latam

Auna Latam

Bogotá, Colombia

https://www.aunainvestors.com/ At Auna, our unwavering commitment is the pursuit of expanding access to healthcare. Upholding our patient-centric and value-based care method, we are dedicated to transforming and elevating patient care in the underpenetrated, underserved, and fragmented healthcare market of Spanish-speaking Latin America (“SSLA”). Our vision for the future is centered on the continuous expansion, improvement, and enhancement of Auna's healthcare platform, both in terms of scope and geographical reach. We have built one of SSLA’s largest modern healthcare platforms that consists of two key components: a horizontally integrated network of healthcare facilities across the region and a vertically integrated portfolio of oncological plans and selected general healthcare plans with further product roll outs planned ahead.
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About me

Rayet Harb joined Auna (an integrated healthcare network, in Perú, Colombia and Mexico – with presence in healthcare insurance and healthcare delivery services) in May 2024 as Executive Vice President of Operations, bringing extensive leadership experience in the healthcare industry.

Prior to this, Rayet served as CEO of Steward Health Care Colombia and COO of Patria Health Care Colombia, managing the largest service delivery network in the country.

Rayet also held several executive roles at Keralty Group, including Vice President of Operations, Vice President of Public and Private Insurance Plans, and, President of Keralty Mexico and Sanitas USA.

Through these positions, she acquired expertise in healthcare operations, both in health insurance and health delivery segments, including companies integration, organizational development, procurement management, financial and operational performance, quality and patient experience, infrastructure and clinical management.

She holds a Bachelor's degree in Systems Engineering from Universidad del Norte in Colombia, a Specialization in Technology Management in Organizations, from Escuela de Administración de Negocios in Colombia, Management Development studies from INALDE Business School in Colombia, and Master in Digital Transformation in Health from ESDEN Business School in Spain.

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