World of Health Care 2025

24 Sept 2025 | Rotterdam, Netherlands

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ServiceUpdated on 28 May 2025

End-to-End Product Development

Daan Hittema

Business Development Leader Europe at IDE Group

Rotterdam, Netherlands

About

End-to-End Product Development

At IDE Group, we believe that the journey from concept to market-ready product is guided by a clear understanding of the problem and a meticulous translation of it into a viable solution. Our process begins with a holistic deep dive into the critical uncertainties surrounding the technology and commercialisation aspects of the project. From this foundation, we develop a tailored project strategy that ensures alignment with the goals of desirability, feasibility, and viability.

Product Development is the process of identifying problems and opportunities for a group of people, and delivering new value to them, in the form of new, or improved solutions. Value is also created for those developing the solutions and as they become products and services that can be sold to market for a commercial return. To produce this value, resources are co-ordinated to conduct activities within a project in which a Product Development process is applied.

Our Process

Product development must inherently deal with uncertainty

Creating something new involves dealing with many unknowns, assumptions, and a lack of information. There is always an inherent risk of failure.

All projects have finite resources, so IDE’s product development process is designed to reduce uncertainty and risk, quickly build value, and leverage project constraints to our advantage. This approach conserves resources and builds confidence, enabling increased resourcing for the project over time.

IDE Group’s method for Product Development, Discover-Develop-Deliver, takes a structured approach to identifying and assessing risk to prioritise work on areas that mitigate the most significant risks and create the most venture value.

Type

  • Development
  • Consulting

Applies to

  • ICT
  • Medtech

Organisation

IDE Group

Rotterdam, Netherlands

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