FIRME - A new identity for a family story

We are proud to present the new look of the Firme collection, created to celebrate the 60 harvests of Sergio Gozzelino, the founding soul of our estate and the central figure in a story built on dedication, sacrifice and vision. If Gozzelino has grown, evolved and opened itself to international markets, it is because Sergio first laid its foundations with authenticity, consistency and deep family values.

The wines of the Firme collection represent the Cru of our estate: labels born from a careful selection of the finest grapes, chosen with great attention in order to create wines of prestige, character and identity. Each wine expresses not only the quality of our vineyards and the richness of our land, but also the desire to give voice to excellence through a distinctive and meaningful family signature.

Today, that same legacy lives on through Lorenzo, who carries the work forward with responsibility, openness and vision, while Matteo and Elena represent the future of the family and the estate. The new identity of Firme is not simply a visual restyling: it is a tribute to memory, generational continuity and the ability to look ahead without ever losing touch with one’s roots.