NovuMetrics

Novumetrics – Turning Business Data into Intelligent Decisions

Novumetrics is an early-stage decision-intelligence startup based in the Hamburg metropolitan region, Germany. We are developing an AI-powered platform that helps small and medium-sized enterprises (SMEs) transform fragmented business data into actionable insights, strategic recommendations, and more effective management decisions.

Many SMEs generate valuable data through their daily operations, yet this information remains scattered across ERP and CRM systems, spreadsheets, financial applications, and industry-specific software. Our platform aims to connect these data sources, identify hidden patterns, anticipate operational and commercial risks, and translate complex analytical findings into practical recommendations.

Our vision goes beyond traditional business intelligence and dashboards. We aim to develop an intelligent decision-support system that not only explains what is happening within an organisation but also helps management understand why it is happening, anticipate potential developments, and identify appropriate courses of action.

Our Solution

Novumetrics combines data integration, business analytics, artificial intelligence, and management-oriented decision support. Our planned modular platform will offer industry-specific solutions tailored to the operational challenges of different sectors.

Our initial areas of interest include insurance, wholesale distribution, logistics, and renewable energy. Within the renewable-energy sector, we are particularly interested in exploring applications involving:

• Sales performance, customer acquisition, and commercial forecasting.

• Operational efficiency, resource allocation, and process optimisation.

• Project performance, cost analysis, and early identification of business risks.

• Integration and analysis of fragmented operational and commercial data.

• Predictive analytics and AI-assisted management recommendations.

Our approach combines a scalable software platform with tailored implementation and analytical services, enabling SMEs to adopt advanced decision-intelligence capabilities without establishing extensive internal data science departments.

Our Current Stage and Cooperation Opportunities

Novumetrics is currently in its early development and MVP validation phase. Our two co-founders, Mohammad Mahdi Hatami Sadabad and Mohammad Reza Panahi, are working to develop our business model, validate practical use cases, and establish partnerships with potential pilot customers.

We are participating in WindEnergy Match 2026 to connect with renewable-energy companies, technology providers, industry experts, and innovation partners.

We are particularly interested in establishing pilot projects, identifying real-world business challenges, exploring opportunities for technology integration, and developing long-term strategic partnerships.

Our objective is to build a scalable decision-intelligence solution that makes advanced analytics and actionable AI accessible to SMEs across multiple industries.