Designing for Sufficiency

Large parts of our society strive for more, for bigger and better. Without consistency, however, the necessary climate targets will be missed by a wide margin, despite every effort. In reality, we experience so-called rebound effects. The constant increase in demands for quality of life and energy requirements cannot be compensated for by advances in efficiency.

For example, the growing need for living space per person, with actually falling heat demand per living space, leads to an overall stagnating or even increasing per capita heat consumption. Sufficiency, i.e. the reduction of demand, is, therefore, an important, consistent continuation of the idea of sustainability and plays a decisive role in our planning right from the start.