Magic Pulp is a research, creative, and innovation laboratory dedicated to exploring paper as a material of the future. Founded by material designer Ludovic Brosse, Magic Pulp develops an experimental approach that transforms cellulose into technical, textile, and sculptural solutions, at the crossroads of craftsmanship, design, and industry.
At the core of its approach, paper is considered a living and innovative material capable of going beyond its traditional uses. Magic Pulp explores new applications based on cellulosic fibers: paper yarns, flexible textiles, molded structures, technical surfaces, mono-materials, and three-dimensional objects. This research enables the creation of lightweight, recyclable through existing recycling systems, durable materials adapted to today’s sustainability challenges.
Magic Pulp operates across multiple fields:
textile and fashion
product design
interior architecture
scenography and exhibition design
eco-designed packaging
display and retail environments (POS/POP)
decoration and artistic installations
Through a practice that combines craftsmanship with an industrial vision, Magic Pulp supports companies in the development of new paper-based materials and products. The laboratory collaborates with textile manufacturers, brands, designers, and institutions to create innovative and sustainable solutions.
Experimentation is at the heart of Magic Pulp’s creative process. Materials are molded, compressed, woven, or transformed to reveal new technical and aesthetic properties. This constant research pushes the boundaries of paper and gives rise to a new generation of bio-based and renewable materials.
With a forward-looking approach, Magic Pulp is part of a responsible innovation dynamic. The laboratory explores alternatives to conventional materials, especially synthetic ones, by favoring natural, recyclable, and low-impact resources. This approach helps imagine new solutions for industry, design, and contemporary creation.
Magic Pulp positions itself as an emerging player in material innovation, where paper becomes textile, structure, object, and language—opening new territories between craftsmanship, industry, and sustainable design.
APPLICATION RANGE
Certifications
MATERIAL TYPE
SERVICES
Founder and owner
MAGIC PULP
Product
Magic Pulp develops durable, and recyclable 100% cellulose paper yarns as a sustainable alternative to synthetic fibers. Designed for both craft and industrial use, PULP Y. enables innovative textiles for fashion, decoration, packaging, and scenography
Founder and owner at MAGIC PULP
France
Product
MAGIC CREPE - Paper for clothing
Magic Crepe is a lightweight, flexible cellulose paper designed for clothing and wearable creations. Made in France, recyclable and biodegradable, it enables sustainable, affordable garments while supporting innovative fashion and creative design.
Founder and owner at MAGIC PULP
France
Product
UTOPI by Magic Pulp reinvents clothing with lightweight, durable paper-based garments. Breathable, recyclable, and low-impact, they offer innovative solutions for fashion, events, healthcare, and protective wear.
Founder and owner at MAGIC PULP
France
Product
BIG KNITT - Paper textile decoration
Magic Pulp Big Knitt are hand-crafted giant paper yarn meshes creating lightweight yet monumental installations. Fully customizable in size, color, and pattern, they transform spaces into immersive, poetic, and visually striking environments.
Founder and owner at MAGIC PULP
France
Product
Magic Pulp transforms cellulose paper threads into braided straps, cords, and accessories. Lightweight, strong, and recyclable, they offer sustainable solutions for furniture, lighting, textiles, and interior design applications.
Founder and owner at MAGIC PULP
France
Product
MAGIC FLEX - Paper for clothing and decoration
MAGIC FLEX is a flexible cellulose paper made in France, designed for weaving, knitting, and crafting textured surfaces. Recyclable and light-responsive, it enables innovative applications in lighting, objects, and interior design.
Founder and owner at MAGIC PULP
France
Service
Founded in 2021 by Ludovic Brosse, Magic Pulp is a R&D lab exploring paper innovation. Through think, invent, test and transmit, it develops cellulosic materials for design, textiles, furniture and interiors.
Founder and owner at MAGIC PULP
France