Markmi

Markmi helps fashion retailers plan and execute markdowns with speed, consistency, and better control. Markdown decisions are high-impact, but in many organizations the process is still manual and spreadsheet-driven, which makes it slow, hard to scale, and difficult to keep consistent across markets and channels.

C&A, one of Europe’s largest fashion chains, introduced Markmi to modernize markdown management across 17 countries and more than 1,300 stores. With Markmi’s AI-driven recommendations and scenario testing, C&A can move from a 3–4 day planning cycle to making decisions in around 30 minutes. This also helps teams act earlier (often 7–14 days earlier) and align downstream execution such as reticketing, store layouts, staffing, and marketing actions.

If you are working on markdown strategy, commercial planning, or merchandising operations, let’s connect at the event.