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9 Oct 2026 | Japan

ServiceUpdated on 18 September 2026

Cost-Effectiveness Analysis (HTA) for AT Entering Japan

CEO at The Elements, Inc.

Tokyo, Japan

About

We apply Health Technology Assessment (HTA) methodology — the same framework used for pharmaceutical and medical device reimbursement and pricing — to assistive technology (AT). Our cost-effectiveness analyses measure both real users' quality-of-life changes and their impact on future medical costs, nursing-care costs, and productivity. For AT companies entering the Japanese market, this evidence helps governments and foundations make informed decisions about institutional recognition, insurance coverage, and funding — turning a promising product into a viable market entry. We're currently running this analysis in Japan on a European-made collision-avoidance smart glasses for people with visual impairments.

Organisation

The Elements, Inc.

Startup

Tokyo, Japan

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