Bice & Company

BICE & Company helps build and modernise next-generation consumer brands across beauty, wellness, consumer health, food and other product-led categories.

We work at the intersection of product strategy, brand, packaging, retail readiness and implementation, helping companies turn product ideas and growing portfolios into coherent, commercially viable systems.

Our work can span new product launches, portfolio modernisation, packaging strategy, material and format decisions, supplier coordination, retail and e-commerce readiness, and the practical implementation of new brand or sustainability ambitions.

We are particularly interested in projects where consumer expectations, circularity, manufacturing constraints, regulation and commercial performance need to be solved together.

BICE works with brand owners, manufacturers, packaging and material suppliers, product-development partners and other organisations across the consumer-products ecosystem.

We are open to innovation partnerships, pilot projects, joint case studies and cross-sector collaborations around the future of physical consumer products and packaging.