Updated on 16 September 2026
Identify the Right European Market for Your Bio-Based Product
Managing Director at Behrentin Communication GmbH
Hillesheim / Berlin, Germany
About
The greenest market is not always the best market.
The Bio-Based Market Readiness Index (BMRI) helps manufacturers compare where a specific bio-based or circular product has the strongest realistic conditions for commercial market entry.
The assessment examines six decision areas:
• market demand
• purchasing power
• regulatory readiness
• bioeconomy maturity
• market accessibility
• competitive intensity
Current assessment areas include bio-based materials, sustainable packaging and natural-fibre textiles.
The BMRI is currently being validated through selected product- and sector-specific assessments. Every result is documented, quality-checked and subject to human review before external use.
We are looking to meet manufacturers, industry associations and sector partners that need to prioritise European markets based on commercial evidence rather than general sustainability rankings.
Interested in assessing your product or sector? Request a meeting or visit www.behrentin.eu.
Applies to
- Projects
Organisation
Similar opportunities
Service
Free Market Entry Check for Sustainable and Bio-Based Products
Dieter Behrentin
Managing Director at Behrentin Communication GmbH
Hillesheim / Berlin, Germany
Partnership
Consumer Brand × Circular Packaging Partnerships
Maria Nowicka
Founder & Packaging Strategy Lead at Bice & Company
Warszawa, Poland
Expertise
Consumer Product & Packaging Commercialisation
Maria Nowicka
Founder & Packaging Strategy Lead at Bice & Company
Warszawa, Poland