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ProductUpdated on 16 September 2026

Identify the Right European Market for Your Bio-Based Product

Managing Director at Behrentin Communication GmbH

Hillesheim / Berlin, Germany

About

The greenest market is not always the best market.

The Bio-Based Market Readiness Index (BMRI) helps manufacturers compare where a specific bio-based or circular product has the strongest realistic conditions for commercial market entry.

The assessment examines six decision areas:

• market demand
• purchasing power
• regulatory readiness
• bioeconomy maturity
• market accessibility
• competitive intensity

Current assessment areas include bio-based materials, sustainable packaging and natural-fibre textiles.

The BMRI is currently being validated through selected product- and sector-specific assessments. Every result is documented, quality-checked and subject to human review before external use.

We are looking to meet manufacturers, industry associations and sector partners that need to prioritise European markets based on commercial evidence rather than general sustainability rankings.

Interested in assessing your product or sector? Request a meeting or visit www.behrentin.eu.

Applies to

  • Projects

Organisation

Behrentin Communication GmbH

Business / Company

Berlin, Germany

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