Startup Nights 2025

6–7 Nov 2025 | Winterthur, Switzerland

Jochen Fuchs

Head Search Engine Marketing @AXA Schweiz

19 profile visitsSpeakerCorporate

About me

Jochen Fuchs is Head of Search Engine Marketing (SEO, GEO, SEA) at AXA Switzerland and has more than 18 years of experience in search engine marketing in various industries – from insurance and finance to fashion, FMCG, and healthcare. He has been helping to shape AXA Switzerland's digital strategy for over ten years and is considered a proven expert in digital strategy, transformation, and online marketing. In his Q&A workshop, he shows how search is fundamentally changing in the age of artificial intelligence – and how companies and brands can design their content in such a way that it remains relevant and visible in AI systems.

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Speaker sessions (1)

Thursday, 6 November 2025

16:30 - 17:15

AI in Search: Future Challenges & Opportunities | AXA

Location:Workshop Room "Lion" (Container outside)Track:Workshop