Startup Nights 2025

6–7 Nov 2025 | Winterthur, Switzerland

Erik Steffen

SpeakerFounder

About me

As the HubSpot Service Lead at SalesPlaybook, I help companies achieve sustainable sales optimizations with CRM systems—without trial & error. I still use HubSpot as my daily CRM system and actively implement solutions with the team.

Over the past years, I have spent more time as a user and administrator working with Pipedrive, Salesforce, and HubSpot—implementing and optimizing these systems—than most people in B2B sales in the DACH region. (Plus, extensive experience with various B2B sales tools.)

I started as a working student making over 100 cold calls per day while using Salesforce as my CRM system. This was followed by a field sales role and my development into a Sales Operations Manager.

In the past two years at SalesPlaybook, I have built the HubSpot Services team and, together with my team, achieved HubSpot Platinum Partner status in under 18 months.

Additional questions

Are you hiring at the moment?

Yes

Are you looking for funding at the moment?

No

What finance stage are you at?

Bootstrapped

Speaker sessions (1)

Friday, 7 November 2025

17:30 - 18:15

Building a CRM Foundation for AI-Powered GTM Operations | Hubspot by SalesPlaybook

Location:Workshop Room "Dragon" (Hall 2 - Silent)Track:Workshop