Testing Product-Market-Fit and how to fill the gaps | ZHAW

Workshop:

- How you can customer-validate new product ideas without disclosing intellectual property or building an MVP

- How to design product-market-fit tests that tell you if your product idea is hot or not

- How 1 single metric helps you decide on your target segment

- Student spotlight ‘ZHAW Bridged’ – Consulting made by student innovators

- Student spotlight ‘ZUAS Racing’ – Building racing teams & prototypes

Speaker:

Jens Haarmann

Jens Haarmann, PhD is a Product Management Researcher at ZHAW University and seasoned expert in innovation management and go-to-market strategy. Prior to joining ZHAW, he led new product teams at Johnson & Johnson and Phonak, worked for Sofinnova, one of Europe’s leading early-stage venture capital companies and created his own start-up Zurich Health. At ZHAW his research and trainings focus on customer-centric innovation processes, especially in complex health care markets.

Raphael Wolfensberger

Raphael Wolfensberger is a Project Manager turned Entrepreneur, ZHAW Bsc Student in Behavioural Design and co-initiator of the ‘Bridged’ student consultation initiative. He likes to engage in innovative approaches to education, circular economics and how technology can best serve people and businesses.