Startup Nights 2024

31 Oct – 1 Nov 2024 | Winterthur, Switzerland

Friday, 7 November 2025 | 16:30 - 17:15

Unlock Growth: SEO & SEA for Startups | Netpulse

Location:Workshop Room "Dragon" (Hall 1)Track:Workshop

Workshop:

In this workshop, you’ll learn how to build sustainable reach with SEO and attract new customers through Google Ads (SEA). We’ll reveal major opportunities and common pitfalls, presented in a clear, easy-to-understand way.
You’ll also discover how AI innovates SEO and SEA, bringing new possibilities and efficiencies to your marketing strategy.
You’ll receive concrete takeaways you can apply immediately: from SEO fundamentals and quick wins to the targeted use of Google Ads and smartly combining both channels.
Interactive exercises, live demos, and real-world examples make the topic tangible and give you clear next steps for scaling your business.

Speaker:

Lisa-Marie

Lisa-Marie is our content wizard. With her studies in communication sciences and journalism at the University of Zurich, she brings a colorful wealth of knowledge in communication, marketing, and SEO. She manages to explain complex marketing topics in a way that even your grandma can understand. She covers all SEO topics with original language and gladly avoids standard AI-generated texts.

Jonas Manser

Jonas Manser made the leap from studying Communication Sciences at the University of Zurich to becoming a key player in netpulse AG’s performance marketing team. With a keen eye for data and market trends, he works closely with his colleagues to design campaigns that consistently hit their targets and deliver solid results. Nothing is left to chance. Every campaign is carefully optimized to achieve maximum impact. When it comes to driving measurable success, Jonas and his team consistently deliver.