Plenary: The Future Is Here: Unveiling STEAM - Introducing the Enhanced Platform Experience

Sponsored by Experience Brampton

Sport Tourism Canada has partnered with Signal49 Research and Integra Design Studio to redevelop the Sport Tourism Economic Assessment Model (STEAM), the industry’s trusted tool for measuring the economic impact of sport events.

This next-generation rebuild will modernize STEAM from the ground up with updated technology, stronger data capabilities, and a more intuitive user experience, making it easier than ever for communities and event hosts to demonstrate the true value of sport tourism.

What’s coming:
• A faster, more powerful, and user-friendly platform
• Enhanced reporting and insights to support stronger business cases and advocacy
• Smarter, data-driven decision-making for event planning and investment

This session offers a behind-the-scenes look at the redevelopment process, along with an exclusive preview of the new, more intuitive UI/UX platform, streamlined data entry process and robust reporting functionality - all designed to help the sport tourism sector measure impact, plan strategically and advocate effectively.

Discussion Points

• The evolving role of sport hosting and sport tourism in national sport development

• How events can catalyze community infrastructure, participation growth, and volunteerism

• Strengthening youth sport and access through intentional event legacy planning

• The role of government policy, funding, and multi-sector partnerships in maximizing community impact

• High‑performance events as drivers of inspiration, pathways, and broader system development

• Creating sustainable legacies: economic, social, cultural, and health-focused outcomes

• New expectations in sponsorship and philanthropy that support community-first event models

• How to design events that leave behind more than memories—skills, programs, partnerships, and long-term benefits