BREAKOUT 6: Roundtables

Discussion Topics and Table Leads:

1. Sponsorship & Partnerships in Sport Tourism – Scott Pritchard, One Eleven Management Group

• What are sponsors looking for right now in partnerships (and what’s changed over the past 3-5 years)?

• How can rights holders and destinations create sponsorship packages that are clearer, more measurable, and easier to sell?

• And more!

2. AI & Innovation in Sport Tourism – Angela Kryhul, ADRENALIN Magazine

• Where can AI most immediately improve event planning, delivery, and visitor experience?

• What are the best “quick win” use cases (customer service, itineraries, operations, marketing content, data analysis)?

• And more!

3. Indigenous Relations & Reconciliation Through Events – Kevin Eshkawkogan, Indigenous Tourism Ontario

• What does authentic Indigenous engagement look like in sport tourism (beyond ceremony or one-off moments)?

• How can rights holders and destinations build relationships early and sustain them long-term?

• And more!

4. Social Impact & Sustainability in Sport Tourism – Adam Ward, Canada Games

• How can events be designed to create measurable social impact for the host community?

• What sustainability actions are most realistic and effective for events of different sizes and budgets?

• And more!

  5. Culturally Significant Sporting Events: Gage Board, How Communities Can Harness them to Deliver Benefits Beyond Economic Impact

• What are culturally significant sporting events and how do they differ from common sport tourism events?

• How can communities assess the opportunity in culturally significant sporting events and attract them to their community?