SPORT TOURISM CANADA

Sport Events Congress 2026

9–12 Mar 2026 | Canada

Wednesday, 11 March 2026 | 11:00 - 12:00

BREAKOUT 4: The Road to 2026: Nova Scotia’s Multi-Event Hosting Playbook

Location:Graydon Ballroom

Sponsored by Sport Durham

This session explores how a coordinated approach to multi-event hosting can unlock greater visibility, stronger community engagement, and more meaningful legacy outcomes. Through the lens of real-world collaboration between local organizers, host municipalities, and Curling Canada, the panel will highlight how shared storytelling, aligned planning, and collective momentum can elevate not just individual events, but an entire province’s hosting reputation.

Discussion Points

  • What it takes to successfully host multiple major events within one region/province in a short window

  • How rural and urban host communities can work together to create a cohesive “province-wide” event story

  • The role of Curling Canada (and the rights holder) in enabling alignment, consistency, and momentum across events

  • How shared planning can amplify visibility, media attention, and tourism impact beyond a single host city

  • Ways to deepen community engagement and volunteer energy across multiple events

  • How to leverage a multi-event runway to build legacy outcomes (sport participation, facility upgrades, community pride, hosting confidence)

  • Lessons learned: what worked, what was challenging, and what other destinations can replicate

4 speakers

  • Governor

    Curling Canada

  • Director, Events Nova Scotia

    Events Nova Scotia

  • Director, Event Marketing

    Curling Canada

  • Director, Business Development

    Scotiabank Centre