BREAKOUT 2bis: Enduring Engagement - Turing Passion Into Loyalty

Sponsored by Laval Sport Cité

What turns a great event into lasting loyalty? This session explores the power of authentic community engagement and how sport can unite people, build pride, and create momentum that lives well beyond a single moment. Drawing on real-world experiences spanning grassroots campaigns, major brand partnerships, and local sport business leadership, this conversation will highlight what truly drives connection: shared purpose, compelling storytelling, and meaningful collaboration between events, brands, and communities.