SPORT TOURISM CANADA

Sport Events Congress 2026

9–12 Mar 2026 | Canada

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Tuesday, 10 March 2026 | 10:30 - 11:30

BREAKOUT 2: Enduring Engagement - Turing Passion Into Loyalty

Location:Hazel McCallion Ballroom CD

Sponsored by Laval Sport Cité

What turns a great event into lasting loyalty? This session explores the power of authentic community engagement and how sport can unite people, build pride, and create momentum that lives well beyond a single moment. Drawing on real-world experiences spanning grassroots campaigns, major brand partnerships, and local sport business leadership, this conversation will highlight what truly drives connection: shared purpose, compelling storytelling, and meaningful collaboration between events, brands, and communities

3 speakers

  • Golf Course Owner/Operator

    Copetown Woods Golf Club

  • One Eleven Management Group Inc

  • Chief Engagement Officer

    McKinley Solutions