SoTecIn Factory Startup Day

19–20 May 2025 | Porto, Portugal

Elli Jaakola

Circular Economy Specialist

Tree® Technologies

Helsinki, Finland

4 profile visitsStartup Demonstrators – SoTecIn Factory

Tree is a product origin experience tool that allows fashion brands and retailers to turn their supply chain data into a marketing narrative.

My organisation

Tree is a product origin experience tool that allows fashion brands and retailers to turn their supply chain data into a marketing narrative. Did you know 80% of Nordic consumers consider sustainability an essential part of their purchasing decisions?, Did you know the EU will require a Digital Product Passport for each fashion product by 2028? Clear sustainability communication is therefore vital for brands and retailers, yet very complex. Start communicating your product origin in 10 minutes with our Shopify app! We're raising. Download investor deck: https://docsend.com/view/d5nfr9w3zcyaqbp6
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About me

I'm Elli Jaakola, a Circular Economy Specialist at Tree, committed to transforming the fashion industry toward circularity and reduced resource use. 

I hold an M.Sc. in Economics and Business Administration, complemented by hands-on training as a dressmaker to bridge theory with industry practice. My master’s thesis on garment mending earned me the Lenzing Group’s Young Scientist Award 2024.

In addition to my role at Tree, I serve as Policy and Education Coordinator at Fashion Revolution Finland, working to advance systemic change through activism.

Let’s connect and shape a more sustainable future in fashion!

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Skills

  • circular economy
  • Digital Product Passport
  • product data

Interests

  • innovation
  • fashion industry
  • Collaboration