Digipal means businesses can now make decisions based on 100% of their customers, not just the most loyal ones.

Digipal, a Big Data, Artificial Intelligence, and Digital Twin platform for commerce, allows retailers to understand the real behavior of all their customers, not just those who use loyalty programs.

Today, most business decisions are based on a small sample; approximately 30% of customers download the retailer's own loyalty app, limiting the true view of the business. Digipal changes this by offering intelligence based on 100% of real consumers, in a privacy-respecting manner.

Digipal's Digital Twin opens the door to:

• Simulations of strategic scenarios (promotions, assortment, operations).
• Identification of hidden purchasing patterns.
• More accurate demand forecasts.
• Customized predictive and descriptive reports. - An unprecedented omnichannel view of the customer journey: understanding what customers buy before, during, and after visiting each store, identifying patterns and opportunities that were previously overlooked by retailers.

Furthermore, Digipal helps businesses comply with the Food Waste Act by reducing losses through more precise analysis of consumption and purchase patterns. At the same time, it generates a tangible environmental impact: less paper, fewer chemicals, and a reforestation program associated with each digital receipt.

Digipal also allows businesses to move away from relying on external data and become generators of their own real-time intelligence, in a more accurate, sustainable, and cost-effective way. All of this is possible because the data is generated directly through our universal digital receipt app, used by consumers for their daily purchases, regardless of the store or payment method. This gives businesses access to comprehensive and actionable information, and users receive targeted offers without registration or additional downloads.