Smart City - Open Innovation Challenge - Catalan Solutions

4–6 Nov 2025 | Barcelona - Hospitalet del Llobregat, Spain

ProductUpdated on 23 October 2025

Smart Gymkhanas – Digital Self-Guided Experiences and Routes

Director at Gymkana Turística Digital

Barcelona, Spain

About

We provide a digital solution for self-guided interactive routes that transform any location – a town, a museum, a football stadium, or a natural area – into an engaging gamified experience. Our gymkhanas are accessible via a simple QR code (no app, no registration) and allow visitors to discover spaces through challenges, riddles and storytelling linked to the identity of the place. Key features include: Custom storytelling: narratives adapted to the local history, heritage, culture or brand of the site. Interactive challenges: puzzles, observation tasks, and playful missions that make visitors explore in depth. Accessibility: easy-to-read texts, audio guides and inclusive design for all audiences. Turnkey service: we take care of content creation, platform integration, graphic design, and promotional material. Impact measurement: real-time statistics and visitor satisfaction reports for institutions and managers. Local economic development: the gymkhanas integrate a reward system that offers discounts and prizes in local shops, restaurants and businesses, thus generating a direct positive impact on the local economy. We are looking to collaborate with: Public administrations and tourism boards: to innovate their visitor experiences and promote cultural/natural heritage. Museums and cultural institutions: to create playful, educational self-guided tours. Football stadiums: to design gamified visits that engage fans and visitors. Destinations and cities: to decentralize visitor flows and encourage exploration of multiple points of interest. Collaboration model: Co-design of customized gymkhanas adapted to each partner’s goals (tourism promotion, education, branding, visitor engagement). Long-term partnership for continuous content update, monitoring and promotion. Joint communication and marketing strategies to reach wider audiences. Integration of local economic actors (shops, gastronomy, crafts) to maximize socio-economic benefits.

Looking for

  • Distribution Partner
  • Client

Applies to

  • Infrastructure and Building
  • Enabling Technologies
  • Living and Inclusion

Organisation

Gymkana Turística Digital

Consultancy firm

Barcelona, Spain

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