Product Broker: Beyond the label

The Product Broker is aimed at manufacturers, producers and processors who, in addition to having the necessary data on product information and product authenticity, have a recognised interest in supporting conscious consumers in their decision-making. This requires providing much more targeted information to individual customer sectors. This is needed in an interactive and situation-sensitive way, supporting food-sensitive or conscious consumers in finding the desired products, whether it is environmentally conscious aspects, food allergy restrictions or reducing food waste.

Two-way connection between manufacturers/traders and consumers (registration system):

• Dynamic content according to the manufacturers’ ideas (textual content, consumption/use recommendations, links, images, videos)

• Multilingual communication in the consumer’s native language (depending on the mobile phone settings) (export value)

• Personalized consumer information (health alerts, product recommendations)

• Automatically generated warnings (attention-raising)

• Automatic and manual consumer feedback

• Providing access to multiple online content (multilink) (CTA)

• Multilevel information for different stakeholders (multilevel) (manufacturers, authorities, waste managers)