Artur Gibadullin

Messina, 1946. The Sicilian city is an international port that hosts thousands of ships and travellers from East and West, North and South.The world sails and crosses through Messina. The war is over, and life once again pulsates with energy and vitality. Thousands of children are born as families grow. The Urbano family faces Reconstruction with enthusiasm, has a special passion and is determined to follow it through to the end. Great connoisseurs of coffee, the Urbano family know that this drink is a fundamental tradition of the Italian lifestyle and decide to make it their future by creating the basis for a solid company. They know that coffee must be good, indeed, very good. For a good coffee you need two things: an excellent raw material and, above all, a perfect roast. This is how Miscela d’Oro was born. A company from Messina that will delight the palates of many generations to come. The roasting of already blended coffee is a complex procedure that requires extraordinary care, knowledge, and precision. And it is precisely on this knowledge that Miscelad’Oro has based all its work for over 70 years. Miscela d’Oro is the name of a unique taste. A unique, special, deep taste. An unmistakable colour: gold. The idea has found perfect application, the Miscela d’Oro shop becomes a laboratory, the laboratory becomes a factory. First in Sicily, then in Italy and finally all over the world: Miscela d’Oro is synonymous with the excellence of Italian artisan coffee.