Web & Content Strategy

Strategic alignment: You develop content and web strategies that are aligned with the company's goals (e.g., visibility, customer loyalty, lead generation).

Content planning & creation: You develop topic plans, create appropriate content (texts, social media, blog, newsletter), and ensure consistent brand messaging.

Web optimization: You analyze existing websites, improve structure, usability, and SEO so that content is easier to find and understand.

Storytelling & positioning: You help formulate clear and compelling company messages with a focus on target groups and channels.

Performance & analysis: You measure success (e.g., reach, engagement, conversion) and continuously optimize content.