Successfully Protecting Ideas and Innovations – what companies should know about intellectual property rights

Know-how is one of a company’s most valuable assets. Businesses that develop innovations should consider early on how to strategically protect this knowledge – from patents and trademarks to confidentiality measures and contractual safeguards.

In this practical one-hour workshop, we will speak with H + H Systems GmbH and an intellectual property expert from Austria Wirtschaftsservice (aws) about a potential IP strategy, illustrated through a concrete company case study.

H + H Systems GmbH is an internationally active company based in Strobl am Wolfgangsee and has been developing innovative organization and storage systems for the healthcare sector for over 50 years, including solutions for pharmacies, hospitals, and laboratories. H + H’s solutions are built on in-house development expertise, technical know-how, and decades of practical experience – making them particularly well suited to illustrate key aspects of innovation and intellectual property management.