Reoriginal

Reoriginal is an AI-powered managed marketplace for luxury resale, based in Kyiv, Ukraine. We give pre-owned designer fashion a second life — combining expert authentication, AI-driven condition grading and full managed logistics, so buyers trust every item and sellers reach a global audience. By keeping high-value garments in circulation, we directly extend product lifespans and cut demand for new production.

Traction: bootstrapped and profitable, ~€1.4M annual net revenue, ~1.7M users, with most sales from repeat buyers — proof that circular luxury works commercially, not just environmentally.

What we bring to a RIVCircular consortium:

• A live, commercially proven resale/reuse platform to build a TRL 6–8 demonstration on

• Real circular-textile data: what extends garment life, reuse behaviour, resale economics

• AI in authentication, condition grading and demand matching

• Market deployment across Ukraine and the EU

Relevant topics: Topic 4 (circular economy in textiles) and Topic 5 (digital solutions for the circular economy).

Partners we're seeking: textile/fashion clusters, digital-traceability / product-passport providers, reverse-logistics & sorting specialists, and research/LCA organisations across the eligible regions (Spain, France, Norway, Austria, Greece, Slovakia) to co-build an interregional reuse-and-resale pilot with measurable environmental i