RIOJA WINE TRADE MISSION 2026

20–22 Jan 2026 | LOGRONO, Spain

ProductUpdated on 18 December 2025

40's + 50´s + 80´s

EXPORT MANAGER at EGUREN UGARTE

Rioja Alavesa, Spain

About

This is a Signature Wine collection built on progression and contrast, spanning the 40’s, 50’s and 80’s, each wine born from vineyards of a different vine age.

Unlike the traditional Rioja ageing hierarchy, this series is conceived as an exploration of terroir and vine age. All three wines are 100% Tempranillo, yet the expression shifts dramatically from one vineyard to another. The blind-tasting distinction is striking — within this trio, there will always be one wine that feels unmistakably yours.

40’s is unlike 99% of the wines you have tasted before. By reversing the order of the two fermentations, it unlocks a longer-lasting fruit expression, resulting in a wine that feels light, vibrant and gently sweet-fruited, with an unexpected sense of lift.

50’s is the hardliner of the range: powerful, structured and uncompromising, with a pronounced mineral backbone and a firm, confident presence.

80’s is refined and generous. Highly concentrated yet approachable, with remarkable length, it shows how fine oak and Tempranillo are naturally aligned. This is a wine for those who love Old World structure, ageing potential and finesse, without seeking overt savouriness.

Different vine ages read like footnotes of life itself.
The 40’s, the 50’s, the 80’s — or 40 years old, 50 years old, 80 years old.
A 40th anniversary, a 50th celebration, an 80th milestone.

There is always a reason for us to connect, raise a glass, and celebrate together.

All three wines in the collection consistently receive strong critical scores across every vintage, reaffirming both their quality and their ability to express vine age with precision year after year.

Looking for

  • Importer

Applies to

  • D.O.Ca. Rioja wine
  • Organic/vegan wine

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