Michelle Ogbonna
CEO, Founder
Latestsale.com Limited
London, United Kingdom
Social impact, creative sector tech enterprise, delivering public engagement campaigns with hybrid responsible AI and quantum communications tools.
My organisation
About me
Michelle Ogbonna, trilingual online and offline global Marketeer was the first to join the Marketing and Advertising team at Samsung Mobile and grew the budget from £1m to £10m within 12 months. Furthermore, the Marketing spend grew exponentially by year two reaching £120 million by month 18 for group sponsorship alone. She defined and implemented a winning go-to-market strategy and led the Advertising, Marketing and product teams to long term success at a time when 90% of the mobile phone device market share was dominated by rivals Nokia, Motorola, Ericsson and Siemens. She has had a long and varied career in technology spanning over 20 years, always pioneering and at the forefront of groundbreaking technologies.
Her expertise includes working across multi-disciplined and global teams, leading challenging technology sponsorship and product launches such as at Samsung, SAP AG, and many other blue chip organisations, and communicating complex product stories into messages that consumers can absorb and understand to improve product/service adoption rates.
High profile sponsorship projects include Sydney Olympics (Samsung), Calloway Golf, Formula One (SAP AG), Sony BMG (Hutchison 3G), Les Echos, France and the Dow Jones conference (CNBC Europe). Central government policy development, Department of Transport (Cycling and Walking Investment Strategy) under then Jesse Norman MP, and the then Jo Johnson MP. I supported DfT Events Women in Engineering as well as the Office of Science at DfT that fed to strategic input inclusions into evidence based proposals for policy planning of DfT agencies DVSA and DVLA for automated vehicles, cycling and walking policy development on road safety.
My organisation
Pioneer of hybrid multilingual, knowledge based responsible AI sales and community engagement tools underpinned by the fundamentals of quantum communications.
LatestSale.com, a leading, multi award winning social impact technology enterprise advocates for the creative sector and luxury hospitality, travel and leisure brands. We believe in Organic Artificial Intelligence™ and communicate data and research findings via the micro influencer, sponsorship-driven podcast, “Your Voice Is Amplified.”
https://www.latestsale.com/podcasts/episodes/
We focus primarily on three areas of expertise. These include, Jewellery, Fine Art and Business Services including a Luxury Business Directory for the creative services industry as defined by the DCMS (the Department for Digital, Culture, Media and Sport). The business directory also supports the luxury hospitality, travel and leisure industry.
Sophisticated, multi-lingual, socially aware, hard-to-reach communities, improve client revenue and accelerate campaign engagement by utilizing (responsible AI) organic technology™ and edtech commerce™ principles underpinned by quantum communications (in testing). KEY TERRITORIES: the UK, the USA and LATAM.
Our spectacular, award-winning specialist team of technology professionals, engineers and researchers with 15-20+ years’ experience each, support corporate entities concerned about the negative impacts of Artificial Intelligence, with innovative engagement campaigns, driven by CSR and ESG initiatives.
LINKEDIN COMPANY PAGE SHOWCASE: Financial Times, FT LIVE MWC 2024 VIP reception with FC Seville and IBM in Barcelona, the Quantum Meets Expo 2024 in Amsterdam, selected as Media Partner alongside Business Insider and TechCrunch, for San Francisco, London and New York Angel & Accelerator Online conference 2024. Chosen by Amazon Web Services USA- to attend the AWS USA ExecLeaders “Need For Speed: Agile Leadership, Under Pressure” (virtual) backstage meet up in October 2024 at the FORMULA 1 PIRELLI UNITED STATES GRAND PRIX 2024. “Leveraging Advanced Data, AI, and machine Learning” AWS theme. In attendance, F1® legend Mika Häkkinen and Ferrari Formula 1 drivers Carlos Sainz and Charles Leclerc.
Skills
- Responsible Artificial intelligence
- Quantum Communications
- Blockchain
- Martech
- Adtech
- Organic Technology
- CSR and ESG Campaigns
- Communications
- market research
- public relations
- branding
- sponsorship
Interests
- Quantum Communications
- Blockchain
- Responsible AI
- Public Engagement Campaigns