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Pacla Medical Limited

Startup/scaleup

www.mybackhug.comEdinburgh, United Kingdom
1 profile visit

About

BackHug is a robot that fixes back pain. BackHug provides the only effective way to loosen stiff joints, which is the only effective way to fix back pain.

  • In-app consultation with 2,000+ treatment possibilities.

  • Proprietary Back Tension Tracking (BTT) software measures and monitors changes in back tension before-and-after the treatment.

  • AI powered personalised treatment.

  • 6 patents granted, UK and USA

BackHug's SOM is $30.8bn+ recurring revenue

  • Vending machine for back therapy

  • B2B2C use at work, chiropractor or other shared location

  • Distributor pays us $2k/unit on delivery (recharged to partners)

  • Partners charge their customers, and pay us minimum $500/month ($6k ARR/unit)

$4.8m equity raised to date, $6.6m total funding

Traction to date includes

  • Purchase order from US Distributor for 5,000 units by 12/2028: $30m ARR

  • 200-unit V3 batch sold out five months after start of production ratings

  • Enthusiastic testimonials with 4.8 stars on TrustPilot

  • Trusted by blue chip employers for their staff

Team members

  • Chongsu Lee, Founder/CEO, engineer and chartered physio

  • 18 FTE (UK 7, Vietnam 11), including in-house software, production and marketing

  • US Strategic Advisor Robert Crousore has over 25 years’ experience in US healthcare sales

Social media

Area of activity

AI & Machine Learning in HealthcareCreating Quality & Efficient Workforce Management SolutionsHealthy AgeingManagement of Chronic ConditionsRobotics

Additional questions

Which of the four UNITE Challenges does your organization tackle?

Deep-Tech Innovation for Equal HealthDigital Innovation to battle the health workforce crisis

In which UNITE region are you located in?

Scotland

Representatives

Founder

Pacla Medical Limited

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