Product
Testing BackHug device for Back pain or Parkinson's
Testing the BackHug device at location(s) for three month for people with back pain, or Parkinson's.
Founder at Pacla Medical Limited
Edinburgh, United Kingdom
BackHug is a robot that fixes back pain. BackHug provides the only effective way to loosen stiff joints, which is the only effective way to fix back pain.
In-app consultation with 2,000+ treatment possibilities.
Proprietary Back Tension Tracking (BTT) software measures and monitors changes in back tension before-and-after the treatment.
AI powered personalised treatment.
6 patents granted, UK and USA
BackHug's SOM is $30.8bn+ recurring revenue
Vending machine for back therapy
B2B2C use at work, chiropractor or other shared location
Distributor pays us $2k/unit on delivery (recharged to partners)
Partners charge their customers, and pay us minimum $500/month ($6k ARR/unit)
$4.8m equity raised to date, $6.6m total funding
Traction to date includes
Purchase order from US Distributor for 5,000 units by 12/2028: $30m ARR
200-unit V3 batch sold out five months after start of production ratings
Enthusiastic testimonials with 4.8 stars on TrustPilot
Trusted by blue chip employers for their staff
Team members
Chongsu Lee, Founder/CEO, engineer and chartered physio
18 FTE (UK 7, Vietnam 11), including in-house software, production and marketing
US Strategic Advisor Robert Crousore has over 25 years’ experience in US healthcare sales
Area of activity
Additional questions
Which of the four UNITE Challenges does your organization tackle?
In which UNITE region are you located in?
Founder
Pacla Medical Limited
Product
Testing BackHug device for Back pain or Parkinson's
Testing the BackHug device at location(s) for three month for people with back pain, or Parkinson's.
Founder at Pacla Medical Limited
Edinburgh, United Kingdom