MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

PLAYAR

Others

www.playar.com/Antwerp, Belgium
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About

The Magic Mirror is thé immersive platform for (fan) engagement, data collection and immersive advertising.

The Magic Mirror is a standalone or built-in interactive display equipped with a camera and augmented reality (AR) software that accurately tracks a person’s movements. It creates an immersive experience in which visitors interact with (branded) virtual content intuitively, using only their body movements. No devices or apps required.

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TOPIC (chose the main topic that suits you the most)

Connectivity (5G, AI, IOT)

BUSINESS MODEL

Development & ManufacturingSoftware licence

TECHNOLOGIES

Artificial IntelligenceSimulationsVirtual Reality / Augmented Reality / Mixed RealityGamificationWearablesMetaverse

Representatives

Remote
Remote

Co-founder / Client & Strategy lead

PLAYAR