About
Desigual is a Barcelona-based fashion company founded in 1984, known for its creativity, color, and bold identity. The brand designs clothing, accessories, and footwear for women, men, and kids, distributed globally through its own stores, e-commerce, and partners. With a multicultural team of 3,000 people from over 100 nationalities, Desigual promotes self-expression, diversity, and innovation, blending craftsmanship with technology to inspire people to feel comfortable being themselves. Awesome Lab is Desigual’s open innovation program that connects the company with startups and technologies shaping the future of fashion and retail. The program explores solutions to industry challenges — from AI-driven personalization and data analytics to circularity and digital experiences. By running pilots and collaborating with entrepreneurs, Awesome Lab accelerates innovation and drives possitve impact across Desigual’s creative and technological ecosystem.
TOPIC (chose the main topic that suits you the most)
Circular Economy & Sustainability
TECHNOLOGIES
Artificial IntelligenceNew materialsVirtual Reality / Augmented Reality / Mixed RealityGamification
TARGET INDUSTRY
Fashion and TextileRetail