MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

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DESIGUAL

Corporation

www.desigual.com/es_es/Barcelona, Spain
6 profile visits

About

Desigual is a Barcelona-based fashion company founded in 1984, known for its creativity, color, and bold identity. The brand designs clothing, accessories, and footwear for women, men, and kids, distributed globally through its own stores, e-commerce, and partners. With a multicultural team of 3,000 people from over 100 nationalities, Desigual promotes self-expression, diversity, and innovation, blending craftsmanship with technology to inspire people to feel comfortable being themselves. Awesome Lab is Desigual’s open innovation program that connects the company with startups and technologies shaping the future of fashion and retail. The program explores solutions to industry challenges — from AI-driven personalization and data analytics to circularity and digital experiences. By running pilots and collaborating with entrepreneurs, Awesome Lab accelerates innovation and drives possitve impact across Desigual’s creative and technological ecosystem.

Market Target

B2BB2C

TOPIC (chose the main topic that suits you the most)

Circular Economy & Sustainability

TECHNOLOGIES

Artificial IntelligenceNew materialsVirtual Reality / Augmented Reality / Mixed RealityGamification

TARGET INDUSTRY

Fashion and TextileRetail

Representatives

On-site
On-site

Technology Innovation Specialist

DESIGUAL

Marketplace (1)

  • Challenge

    Innovation in Design & Product Development

    Solutions accelerating design and product development by turning creative inputs into tech packs, specs and production-ready docs.

    • Artificial Intelligence
    • Text analysis and tagging
    • Image analysis and tagging
    • Natural Language Processing
    • Proof of concept/pilot testing
    • Systems Integration & Advanced Manufacturing
    Author

    Technology Innovation Specialist at DESIGUAL

    Barcelona, Spain