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ProductUpdated on 3 September 2025

Milk Chocolate With Hazelnuts & 5 Billion Probiotics

ALEXANDER LYDATAKIS

R&D at NATPROD IKE

ATHENS, Greece

About

  • Taste proven: The Great Taste 2024 award de-risks trial and signals premium quality to buyers and consumers.

  • Indulgence + function: A probiotic milk chocolate that satisfies cravings while aligning with everyday wellness habits.

  • On-trend benefits: Gut health is a mainstream priority; chocolate is a familiar, low-barrier format for probiotics.

  • Trust & safety: Gluten-free certification and ISO 22000 food safety systems support listings in regulated and premium channels.

  • Category whitespace: Few credible probiotic options in confectionery—clear shelf differentiation and story.

  • Premium trade-up: Justifies higher RSP with award recognition and functional positioning; supports margin.

  • Multi-channel fit: Works in grocery, pharmacy/health stores, specialty, D2C, and travel retail.

  • Momentum builder: Anuga 2025 (Cologne) presence provides international visibility and buyer access.

Organisation

NATPROD IKE

ATHENS, Greece

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