ProductUpdated on 3 September 2025
Milk Chocolate With Hazelnuts & 5 Billion Probiotics
About
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Taste proven: The Great Taste 2024 award de-risks trial and signals premium quality to buyers and consumers.
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Indulgence + function: A probiotic milk chocolate that satisfies cravings while aligning with everyday wellness habits.
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On-trend benefits: Gut health is a mainstream priority; chocolate is a familiar, low-barrier format for probiotics.
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Trust & safety: Gluten-free certification and ISO 22000 food safety systems support listings in regulated and premium channels.
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Category whitespace: Few credible probiotic options in confectionery—clear shelf differentiation and story.
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Premium trade-up: Justifies higher RSP with award recognition and functional positioning; supports margin.
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Multi-channel fit: Works in grocery, pharmacy/health stores, specialty, D2C, and travel retail.
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Momentum builder: Anuga 2025 (Cologne) presence provides international visibility and buyer access.
Organisation
ATHENS, Greece
Similar opportunities
Service
Custom & Private-Label Chocolate, Made Your Way
ALEXANDER LYDATAKIS
R&D at NATPROD IKE
ATHENS, Greece
Partnership
Strategic Partners & Distributors - Niselo Probiotic Drinks
Robert Goodfellow
Founder & Managing Director - Niselo Probiotic Drinks at Niselo Sorghum based free-from Probiotic Drink - BiaGo Ltd
Falkirk, United Kingdom
Product
Niselo Sorghum Based Probiotic Drinks - "Food & Drink on the Go"
- Wholesaler
- Distribution Partner
Robert Goodfellow
Founder & Managing Director - Niselo Probiotic Drinks at Niselo Sorghum based free-from Probiotic Drink - BiaGo Ltd
Falkirk, United Kingdom