Born Global Mindset — Building companies that scale beyond borders

Austria offers a strong foundation for building a startup. However, real growth often begins beyond its borders.

For founders with global ambitions, international expansion is not just a future milestone—it's something to prepare for from the very beginning. Companies that scale successfully across markets are those that lay the foundations for international growth long before entering their first foreign market.

In this masterclass, AUSSENWIRTSCHAFT AUSTRIA's Scaleup Services team explores what it means to develop a Born Global Mindset and build a company that's ready to scale internationally. Together, we'll discuss how company culture, team structures and strategic decisions can create the conditions for sustainable growth beyond the home market.

As part of the Born Global initiative, the session provides practical insights into what sets internationally successful companies apart and highlights how AUSSENWIRTSCHAFT AUSTRIA's global network and dedicated startup and scaleup services can support founders on their journey from Austrian startup to international scaleup.

Speaker: Elena Frauenlob