MATCHER Data-Driven Innovation 2024

2 Apr – 28 Nov 2024 | Italy

Mickaël Mas

CEO

Symaps

Paris, France

Startup/Scaleup representative (MATCH.POINT)

I am the founder and CEO of Symaps, a global AI decision-support solution to find best locations and plan the expansion of brands and organisations.

My organisation

Symaps

Symaps

Startup / Scaleup

Paris, France

Symaps offers a comprehensive solution for site selection, location planning, and expansion strategy. The solution cater to diverse industries, including retail, luxury, restaurants, car charging stations, and more. We empower businesses with precise, data-driven insights to make informed decisions regarding their brick-and-mortar investments. Symaps solution allow users to: 🔺Access to high quality data in 40 countries : footfall, vehicle traffic, retail environment and demographics 🔺Get personalized recommendations on best locations according to their own selection criteria 🔺Analyse their own and competitors' coverage to quickly identify overlaps and potential cannibalisation effects 🔺Build optimal expansion plans based on potential performance and replicate their successful venues 🔺Save time in site selection process and secure your location investment decisions
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About me

I'm the founder and CEO of Symaps, a global solution used by brands and retailers for site selection, location planning, and expansion strategy.

With a strong data-science background, I specialized in location intelligence for retail, driving the local and international growth of retail chains and franchises and the evolution of cities.

I spent 10 years in South Korea and Taiwan, where I built data warehouses for BNP Cardif and worked as a data science consultant. The idea for Symaps was indeed born out of a specific consulting mission to support the expansion of a brand in Asia, where needed better data and strategies to select the best locations. Symaps was created to fill that gap.

I hold a degree in computer engineering and a master's in management and multidisciplinary engineering from HEC-Mines.

I speak French, English, Chinese, Korean, and Italian.

Feel free to connect with me on Linkedin

Social media

Skills

  • location data
  • Data-Science
  • Strategy
  • expansion
  • AI
  • location intelligence

Interests

  • AI
  • location intelligence
  • Retail
  • retail expansion
  • EV charging stations