Market-Entry-Booster Workshop

𝟭) 𝗬𝗼𝘂𝗿 𝗴𝗼𝗮𝗹 𝗮𝗻𝗱 𝘄𝗶𝘀𝗵:

You want to partner with German distributors and sell to dealers in Germany, but it seems tough despite your great products and services?

𝟮) 𝗧𝗿𝘂𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆:

This is what happens to 95% of foreign companies. They are usually hidden and when they appear, like at trade shows, there are few potential customers who rarely turn into valuable clients.

𝟯) 𝗪𝗵𝘆 𝗻𝗲𝘄 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗮𝗶𝗹 𝗶𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆:

- 🇩🇪 Familiarity Gap: New companies are unknown to Germans, breeding initial distrust.

- 🤝 Trust Building: German customers are loyal to current suppliers; convincing them requires more.

- 💡 Perception Challenge: New companies are seen as just another sales-oriented company.

- 🚀 Approach Intensity: New companies must demonstrate a specific powerful, energetic desire to connect.

- 📲 Online Clarity: Germans customers look for an immediate, clear understanding of services ("3 second rule").

- 🌐 Language Expectation: A German-language website isn't a preference; it's a necessity.

- 📋 Detail-Oriented: Germans' direct communication and in-depth questioning aim to avoid wrong decisions.

- 🛡️ Decision Protection: Emphasizing support and understanding in their decision-making process.

𝟰) 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:

In hybrid workshops, live video calls and 1:1 video calls, you will find out the really true and important formulations for your company in this important technology sector that will attract and convince customers. We don't just stay on the surface. We dive deep, and I promise you one thing: you will discover things you hadn't considered. You will do it and I will accompany you. This is exactly what you needed for this trade fair. But don't worry, the next fair is sure to come, and you can apply the knowledge immediately after the fair.

This programme is specially designed for companies with a small budget, but who don't want to miss out on the crucial steps to success in Germany.